About
our founder
Theo[dore] Pedro
// eighties baby
/ creative director & hospitality strategist
/ "i'm going to make everything around me beautiful -
and that will be my life."
His
outlook
As the founder, I've always been seduced by the beauty of simplicity in both creativity and hospitality. I believe that every element should serve a purpose, creating an environment where creativity feels not only effortless but also natural.
In this simplicity, creativity transforms into something graceful and elegant-so well-balanced that it transcends time. It feels as if this artistry has been here all along, patiently awaiting discovery.
The journey of creativity is one of continuous refinement. Authentic inspiration stems from a disciplined approach, allowing us to eliminate the unnecessary and bring order out of chaos.
My desire for this simplicity inspires me every day-a commitment to innate sophistication and intellectual elegance that I strive to infuse into each and every project.
My goal is always to make everything as simple as possible, but not simpler.